Marhandrie, D., Lidyawati, L., Sipahutar, M., Sitio, R. and Naibaho, P. 2025. Bias Towards a Product: Examining the Factors of Promotion, Brand Image, and Product Quality on Consumer Purchase Decisions. Primanomics : Jurnal Ekonomi & Bisnis. 23, 1 (Jan. 2025), 292–302. DOI:https://doi.org/10.31253/pe.v23i1.3530.