Marhandrie, D., Lidyawati, L., Sipahutar, M., Sitio, R. and Naibaho, P. (2025) “Bias Towards a Product: Examining the Factors of Promotion, Brand Image, and Product Quality on Consumer Purchase Decisions”, Primanomics : Jurnal Ekonomi & Bisnis, 23(1), pp. 292–302. doi: 10.31253/pe.v23i1.3530.