Sipahutar, L., and W. Wasiman. “The Influence Of Brand Image, Product Quality, And Customer Value On Erha Skincare Purchase Decisions In Batam City”. Primanomics : Jurnal Ekonomi & Bisnis, vol. 23, no. 2, May 2025, pp. 61-73, doi:10.31253/pe.v23i2.3537.