Primanomics : Jurnal Ekonomi & Bisnis

Influence of Price and Quality Product Regarding Purchasing Decisions on Nako Wisata Coffee Cibubur

Nico Sharon Purba — 2024-09-17

Study This aim For know , and analyze How influence in a way Partial price to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ). For know and analyze How influence in a way Partial quality product to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ), for know and analyze in a way simultaneous between variable price and quality product to decision purchase consumers ( Case study of Caffe Kopi Nako Kota Wisata Cibubur ). Research methods used in study This that is use method quantitative. As for population from study This is ever consumer visit to Caffe Kopi Nako Kota Wisata Cibubur. With a sample of 100 respondents range aged 15 to 25 years chosen use technique taking random sampling using stratified random sampling is sampling method set group from level certain.analyzed with tools help spss 25.0. Analysis techniques used in study here that is use analysis multiple linear regression with hypothesis testing in a way partial and simultaneous.Based on results analysis pointed out that there is influence price to decision purchase consumers of Nako coffee , there are influence quality product to decision purchase consumers on Nako coffee . By together price and quality product own influence in a way simultaneous to decision Purchases at Nako Coffee.

The Influence of Product Diversity and Product Quality on Purchasing Decisions at Miniso Resinda Park Mall Karawang

Mila Sari Nurasyiah — 2024-09-17

Miniso is a retailer that is popular among customers in the highly competitive retail sector. Miniso is a favorite retailer among consumers, but in the era of globalization, product diversity and product quality have become the main factors in consumer purchasing decisions. Miniso is a brand from China that produces and sells various kinds of fashion goods and daily equipment. This brand offers unique products such as accessories, fashion equipment, modern household goods, and modern electronic products. One of the main variables that influences customer purchasing decisions is the phenomenon of decreasing competition in product diversity and product quality. The aim of this research is to understand whether product diversity and quality influence consumers' decisions to buy Miniso accessories and the results of this research are expected to help Miniso develop, especially in the accessories product category, so that it can outperform its competitors. By using the Partial Least Square-Structural Equaral Model (PLS-SEM) approach and the SmartPLS 3 analysis tool, this research uses quantitative methods. The research population was 5,250 people, with a total sample of 372 respondents who had previously purchased Miniso products, selected through Accidental Sampling. The research results show that there is a significant positive correlation between product diversity, product quality, and purchasing decisions for Miniso Resinda Park Mall products. For future researchers, it is recommended to add additional variables such as price, digital marketing, or content marketing strategies related to Miniso.

The Influence of Debt To Equity Ratio and Earning Per Share on Share Prices in Coal Mining Sub-Sector Companies Listed on the Indonesian Stock Exchange in 2020-2023

Risma Ariyani — 2024-09-17

Availability of funds is a component that supports industrial sustainability. Industry can obtain funds easily by offering shares to the public through the capital market. This condition will directly influence activities in the capital market, which in turn influences the amount of demand and supply on the stock exchange and has an impact on share price fluctuations. Low share prices can motivate investors to buy more shares. The average share price in the mining subsector from 2020 to 2021 experienced a significant increase, from 2022 to 2023 there was a significant decrease due to negative sentiment for the coal subsector, where Indonesia's largest coal consumer, one of which is China, reduced demand for Coal exports and Europe reduce demand for coal. The aim of this research is to find out and analyze the influence of the Debt to Equity Ratio on stock prices, to find out Earning Per Share on stock prices, and to find out jointly the effect of Debt to Equity Ratio and Earnings Per Share to share price. The population in this study are coal mining sub-sector companies listed on the IDX. This research uses a quantitative approach with sample determination, namely purposive sampling and obtained 10 companies as research samples over a 4 year period, namely 2020-2023, thus using 40 financial reports. The data analysis method used is multiple regression analysis with partial and simultaneous hypothesis testing using SPSS as data processing. The research results simultaneously state that DER and EPS have an effect on stock prices. Partially, DER has no effect on share prices. EPS influences share prices.

The Effect of Job Pressure and Task Complexity on Performance with Resilience Ability as Moderator

Maxi Yehuda — 2024-09-17

Indonesia has moved up to the 33rd position globally in terms of performance competitiveness, compared to the 43rd rank in the previous year. This significant improvement indicates that Indonesia possesses considerable performance competitiveness potential. However, to maintain and further enhance its global competitiveness, it is crucial for the country to focus on the various factors influencing performance. Besides macroeconomic policies and national strategies, companies in Indonesia must develop the capability to effectively engage their employees, fostering a work environment that promotes productivity and growth. The purpose of this research is to investigate the impact of job pressure and task complexity on performance, with a specific focus on the moderating role of resilience. This study employs Structural Equation Modeling (SEM) with the assistance of Smart PLS software to analyze the data. The Hair method was used to determine the appropriate sample size, resulting in a study involving 162 respondents from various industries. The research findings reveal several key insights. Firstly, job pressure does not have a direct impact on performance. This suggests that simply increasing job pressure will not necessarily lead to better performance outcomes. On the other hand, task complexity has a direct and significant influence on performance, indicating that employees tend to perform better when engaged in more complex and challenging tasks. Furthermore, the study highlights the critical role of resilience as a moderating factor. Specifically, resilience capacity moderates the relationship between job pressure and performance, as well as the relationship between task complexity and performance. This means that employees with higher resilience are better able to cope with job pressure and handle complex tasks more effectively, ultimately leading to improved performance. The implications of these findings are clear: companies need to focus on enhancing job complexity and strengthening their employees' resilience capabilities if they aim to improve overall performance. By doing so, they can create a more dynamic and productive workforce capable of sustaining high performance levels even in the face of challenges and pressures. This approach not only benefits individual companies but also contributes to the broader goal of maintaining and enhancing Indonesia's global competitiveness.

The Influence Of Product Quality, Brand Trust, And Customer Satisfaction On Customer Loyalty Of Bening’s Skincare Products In Batam

Aurora Maulidina Nabila — 2024-09-17

The evolution of time and technology has ushered in a new era where societal needs have expanded beyond the basics of sustenance to include elements like appearance and beauty. This shift has catalyzed significant growth within the beauty industry, with services proliferating to meet the burgeoning demand. Understanding the dynamics that govern customer loyalty in this context is crucial for businesses operating within the sector. This study aims to explore how product quality, brand trust, and customer satisfaction impact the loyalty of customers using Bening's Skincare products in Batam. A sample size of 100 respondents was selected through purposive sampling, a method aimed at ensuring representation by deliberately selecting participants based on specific criteria. Data was collected through questionnaire distribution to gather valuable insights from the study population. The analysis utilized SPSS application version 25, involving data quality tests, classical assumption tests, influence tests, and hypothesis testing, with multiple linear regression as the analysis method. Results indicated that Product Quality, Brand Trust, and Customer Satisfaction had a positive and significant impact, either individually or collectively, on Customer Loyalty towards Bening's Skincare products in Batam.

The The Effect Of Person-Job Fit And Person-Organization Fit On Employee Performance With Individual Capacity As Moderation

Cindy Yonuari — 2024-09-17

This research was conducted due to a decline in the quality of Indonesia's human resources caused by various factors including poverty and unemployment levels. The quality of human resources in a country is assessed using GTCI or Global Talent Competitiveness Index published by INSEAD every year. Indonesia experienced a significant decline from the measurements carried out by GTCI in the Southeast Asia region. In 2020, Indonesia ranked 65th out of 132nd other countries, while in 2022 it decreased to 82nd out of 133rd countries. Indonesia also ranked as the 6th poorest country in Southeast Asia in 2023. To respond this issue, this study aims to enhance employee performance focused on private sector employees in the Jabodetabek area.. The population in this research were private employees who worked in the Jabodetabek area and the number of samples was determined using the Hair (2011) method with a total of 150 people. The sampling technique in this research is the convenience method with purposive sampling. This method is a sampling technique based on selecting respondents who are readily available or accessible to the researcher while still considering their relevance to the research objectives. This method is employed due to constraints in time and resources, prompting researchers to choose respondents who can be easily contacted or who possess characteristics that align with the research criteria. The study was carried out using questionnaires and a Likert scale ranging from 1 to 5. Statistical testing of the research data was assisted by Smart PLS software. The study evaluates person-job fit, person-organization fit, individual capacity, and their impact on employee performance. Data analysis was carried out using multiple regression techniques to test the relationship between the independent variables (person-job fit and person-organization fit), the moderator variable (individual capacity), and the dependent variable (employee performance). The results of this research are that if there is an increase or decrease in PJ fit, PO fit and individual capacity it will influence employee performance, while individual capacity cannot moderate PJ-fit and PO-fit in influencing employee performance. These findings underscore the importance for companies to prioritize enhancing person-job fit, person-organization fit, and individual capacity to foster improved employee performance, thereby addressing the broader challenge of enhancing Indonesia's human resource quality and competitiveness on the global stage.

Mega Kuningan ID FOOD Cold Chain Blueprint

Elan Pramudiansyah — 2024-09-17

ID FOOD cold chain blueprint to ensure operational success and product safety, so that companies can optimize the cold chain in the form of cold warehouse or cold storage infrastructure to meet market needs and ensure quality products reach customers safely in order to fulfill beef import infrastructure requirements Brazil from the National Food Agency, where the research was carried out through a case study exploration of the ID FOOD cold warehouse located on Jl. Denpasar Raya Kav DIII Mega Kuningan South Jakarta where the research was conducted using qualitative methods using triangulation which combines document collection, in-depth interviews, and observation in collecting primary and secondary data to obtain information as a basis for determining alternative options for cold warehouse operation cooperation in the absence of allocations. budget for repairs and procurement of new equipment that will be reactivated after damage has occurred in the last 10 years and standard operational procedures in the process of handling frozen products and maintaining cold warehouses, so that the operational option for the ID FOOD Mega Kuningan Cold Warehouse in its current condition is that there is no budget in 2024 for repairs and the construction of a new cold warehouse, the operational option for operational cooperation with the Fresh Factory cold chain company partner is the right choice with a cooperation scheme to carry out building repairs, renewal of cold warehouse equipment and licensing at the responsibility of the cooperation partner, sharing of knowledge and standard operating procedures, HR training in the cold chain sector and profits Sharing product storage and inventory fulfillment.

The Effect of Parents' Income and Lifestyle on Financial Management of Management Students at Singaperbangsa University of Karawang

Melinda — 2024-09-17

This study aims to understand how students' parents' income and lifestyle influence their ability to manage personal finances. The focus of this research is students majoring in Management, considering that they are expected to have basic knowledge of financial management. This study uses a quantitative approach to collect data. The sample of students who were still actively receiving questionnaires was 65 students. The population in the study were Management students class 2021-2023 at the Faculty of Economics and Business. Using the Proportional Random Sampling method as a sampling method using data analyzed using the Multiple Regression Analysis test and t test and F test. From the results of the analysis, the author obtained the results of multiple linear regression analysis and obtained the equation Y = 9.673 + 0.490X1 + 0.034X2, which means that financial management (Y) is influenced by parents' income (X1) and lifestyle (X2). In synthesis, the results of the analysis show that every 1 unit increase in parental income will improve financial management by 0.490 units, while every 1 unit increase in lifestyle will increase financial management by 0.034 units. From the results of the t test, the influence of parental income on financial management is significant, with a significance level of 0.006 and a calculated t value of 2.863 which is greater than the critical value of 1.998. On the other hand, Lifestyle does not influence Financial Management, with a significance level of 0.829 which is greater than the general significance level and a calculated t value of 0.217 which is less than the critical value of 1.998. In the F Test results, the calculated f value was 5.338 which was greater than the table f value of 2.39. It is proven that H03 is rejected and H3 is accepted. Therefore, it is concluded that the influence of parental income (X1) and lifestyle (X2) has an influence on financial management (Y).

The Effect of Product Quality, Trust, and E-Wom on Purchasing Decisions for The Originote products on Tiktokshop

Ruma Isyah Putri Mahing — 2024-09-17

In a time marked by technological advances and increasing consumer knowledge, the skin care industry is also experiencing significant changes. This research focuses specifically on customers of The Originote products in Batam City who have interacted with the brand through the TikTok Shop. This study focuses on a specific age group, namely 16-30 years and examines four important factors: product quality, trust, e-WOM (Electronic Word of Mouth), and purchasing decisions. Analysis was carried out on 100 participants who met certain research criteria, using a quantitative research approach. Questionnaires were used to collect data, which was then analyzed using SPSS version 25. The research began by conducting validity and reliability tests to verify the quality of the data. Next, a classical assumption test was carried out which included normality, multicollinearity and heteroscedasticity tests to improve the quality of the data before hypothesis testing. Hypothesis analysis uses multiple linear regression, coefficient of determination test, as well as the t test and F test. The conclusion of this research is that the purchasing decision variable (X1) has a positive influence on the decision to purchase The Originote products at the TikTok Shop. Trust as a variable has a positive influence on purchasing decisions for The Originote products at the TikTok Shop (X2). The electronic word-of-mouth (e-WOM) factor has a beneficial impact on purchasing choices made for The Originote products on the TikTok Shop. The variables product quality (X1), trust (X2), and e-WOM (X3) have quite a large influence on purchasing decisions when considered together.

Improving Employee Performance Through Motivation, Discipline and Work Systems (HPWS)

Dedy Nugroho — 2024-09-17

It is motivated by business competition in the fitness sector after the pandemic has ended, which has accelerated competency from moderate to higher competition and it is hoped that companies can face this problem. Therefore, it is necessary to increase employee performance which is able to encourage progress in various aspects of the fitness business, equipped with the HPWS (High Performance Work System) system which is also supported by work motivation and work discipline. This research aims to help maximize the company's potential to be able to compete and survive through employee performance, as well as finding out more about HPWS and the relationship between the influence of motivation and work discipline on employee performance. Research design, data and methodology: Using quantitative methods, data was collected and analyzed from 56 respondents who are Snap Fitness employees. This research used an online questionnaire by compiling question items to obtain a valid and reliable questionnaire with reference to previous research journals and analyzed using PLS (Partial Least Square) – SEM (Structural Equation Modeling). Results: The research results show that HPWS as a mediating variable has a role in helping companies improve employee performance. It is important for HPWS to be applied to companies to improve employee performance but not excessively so that it does not have a negative impact on employees and the organization, and factors must be taken into account. - factors that can influence so that the company's goals can be achieved optimally.

The Influence Of Business Strategy, Environmental Management, On Competitive Advantage Mediated By Innovation In Eco-Friendly Culinary Umkm In Yogyakarta City

Perdana Fiara Finda — 2024-09-17

This study examines and analyzes the effect of Business Strategy, Environmental Management, on the Competitive Advantage of Eco-friendly Culinary MSMEs mediated by Innovation. The research method uses a quantitative approach with a sample of 122 respondents. The analysis tool uses Smart-PLS. The results in this study indicate that, Business Strategy has a positive and significant effect on Competitive Advantage; Environmental Management has a positive and significant effect on Competitive Advantage; Business Strategy has a positive and significant effect on Innovation; Environmental Management has a positive and significant effect on Innovation; Innovation has a positive and significant effect on Competitive Advantage. Then, Business Strategy has a positive and significant effect on Competitive Advantage mediated by Innovation; and Environmental Management has a positive and significant effect on Competitive Advantage mediated by Innovation. Based on the results of this study, it can be interpreted that the owners and managers of Culinary MSMEs have implemented business strategies that are more efficient and effective to make the latest products and can be enjoyed by consumers of Culinary MSMEs in Yogyakarta City. In addition, MSMEs have also implemented waste management generated from business activities and collaborated with local communities, then also implemented process innovation in an effort to prevent environmental pollution to increase competitive advantage.

Analysis of Consumer Purchase Decisions in Tangerang Old Market with Consumer Satisfaction as an Intervening Factor

Diana Silaswara — 2024-09-17

The old market is a historical place in the Tangerang City area which is very related to trade activities in the city of Banten during the colonial era. Trade activities in this area have been running since ancient times where this area is a residential area or village whose residents have indeed become traders and carry out trading activities. The development of the old market that lasted for several decades is the reason for this research. This study is to find out what factors in the marketing mix satisfy consumers so that they finally decide to make the desired culinary purchase at Tangerang Old Market. With causal research and using the PLS (Partial Least Squares) analysis method, we can find out how strong the relationship is formed between each latent variable and the indicators in it and find out how much satisfaction is generated by the marketing mix factor so as to strengthen consumer purchase decisions. Based on data from 100 valid questionnaires obtained, it is known that the latent variables studied have been represented by their indicators and these variables are reliable. And it turns out that the factors of the marketing mix contribute 24.9% to the purchase decision with the dominant factors that provide satisfaction to consumers are the product factor and the price factor with values of 2.907 and 2.740 (t table = 0.67711), while other factors such as place and promotion are not too influential (values 0.562 and 0.525).

A Effect of Influencer Marketing and Online Customer Review On Online Purchasing Decisions (Case study on Generation Z as Shopee Users in Karawang Regency)

Nurul Nuruh Wahyuni — 2024-09-17

The purpose of this study is to ascertain whether online customer reviews and influencer marketing have an impact on the online buying decisions of Generation Z Shopee customers in Karawang Regency. The research uses Nonprobability Sampling and purposive sampling methods, focusing on all population members with specific relevant criteria. A sample of 100 respondents was selected, and data processing was conducted using SPSS version 25. Multiple Linear Regression Analysis is the method used for data analysis in this article. The results of the questionnaires used for data collection were the main source of information used to evaluate the influence of online customer reviews and influencer marketing on the online buying decisions of Generation Z Shopee users in Karawang Regency. The study's conclusions show that Generation Z Shopee customers in Karawang Regency are heavily influenced by influencer marketing as well as online customer reviews when making selections about what to buy online. These findings underscore the significance of social media personalities in the decision-making process and suggest that influencer marketing is a key factor in influencing the purchasing behavior of young customers. Similarly, online customer reviews provide valuable peer feedback that Generation Z heavily relies on when making online purchases. The research underscores the significance of these factors in the digital marketing landscape, offering insights for businesses aiming to target and engage Generation Z effectively. Through comprehension of the effects of influencer marketing and online customer evaluations, marketers may create more focused approaches to appeal to this socially conscious and tech-savvy audience.

The Role of Perceived Enjoyment as a Mediating Influence of Perceived Usefulness and Perceived Ease of Use on Online Shopping Intention (Survey on prospective buyers through E-commerce Shopee in DIY)opping Intention (Survey on prospective buyers through E-commerce Shopee in DIY)

Ayu Frita — 2024-09-17

This research uses explanatory with survey method. The purpose of this study is to test the hypothesis. This study examines the role of perceived enjoyment as a mediating influence of perceived usefulness and perceived ease of use on online shopping intention (Survey of prospective buyers through E-commerce Shopee in DIY). The population in this study are all prospective buyers who have the intention of buying products online through Shopee e-commerce in the Yogyakarta area. The sample in this study used non-probability purposive sampling. The number of samples used in this study were 140 respondents. This study shows the results that directly perceived usefulness has no effect on online shopping intention; perceived ease of use and perceived enjoyment have a significant and positive effect on online shopping intention; perceived usefulness and ease of use have a significant and positive effect on perceived enjoyment. Indirectly perceived usefulness and perceived ease of use have a significant and positive effect on online shopping intention. The limitations of this study are that the object of research focuses on respondents in the Yogyakarta area and it is possible that the results will be different in other research areas. In addition, the limitations of this study only focus on online purchase intention and do not compare with offline purchase intention.

The Influence Of Brand Image, Product Quality And Promotion On Milo Purchase Decisions In Batam City

Ajeng Nur Aulia Putri — 2024-09-17

Chocolate-flavored milk drinks, including Milo, have become icons in the beverage industry with a long history that continues to grow. In Indonesia, the food and beverage industry, including dairy beverages, is experiencing rapid growth, but faces stiff competition. The purpose of this study is to describe the influence of brand image, product quality and promotion on the purchase decision of Milo products in Batam City. This study uses quantitative and descriptive, the population used is buyers or those who consume Milo products in Batam City, using the slovin formula with the results of the calculation of 100 respondents. In this study, the multiple linear regression analysis method was used with the help of SPSS 27. The results of the study can show that the brand image variable (X1) obtained a t-count value of 4.015 > t table of 1.984 and a significance of 0.000 < 0.05, a product quality variable (X2) obtained a t count of 2.252 > a t table of 1.984 and a significant < of 0.05, a promotional variable (X3) obtained a t count of 4.003 > a t table of 1.984 and a significance of 0.000 < 0.05. Brand image, product quality, and promotion have a significant influence Purchase decisions are aimed at the value of f hutung 46.641 > t table 2.70 and significant 0.000 < 0.05. The R2 value of 58.0% and the remaining 42.0% were influenced by other variables that were not mentioned in this study.

The Influence Of Price, Product Quality, And Promotion On Purchasing Decisions On Toast Store In Tangerang City

Saddha Budianto Kirtileka — 2024-09-17

Many stores provide products the various and varied ways of preparing bread make many shops sell a variety of processed bread. One example is the processing of bread by baking. Toast is a processed bread that contains meat and vegetables with various processed sauces, and a processed bread that is served with sweet toppings and topped with various flavors that are then baked. The author sees many stores that provide processed bread products that are different from each other that vary. With so many shops offering a variety of processed toasts, it will inevitably lead to competition, In this study, the type of the research conducted is descriptive research. Descriptive research analyzes data systematically. The conclusion that produced is not general. The type of descriptive research is research survey. This study sought to determine how pricing, product quality, and promotion affected consumers’ decisions to buy toast at Tangerang City’s toast shops, researchers took three examples of toast shops in Tangerang City, namely Tokyo Cheese Toast, Roti Bakar 88, and Jiwa Toast. In studies that have been carried out, it shows that adjusted R Square has a value of 0.827. From the value obtained, it is stated that the price, product quality, and promotion of purchasing decisions have an influence with a value of 82.7% while the rest are other influencing factors. Based on t test research, it shows that the price has a value of 11,949 > 1,657. With a value of Sig. known 0.000 < 0.05. The product quality variable has a value of 20.494 > 1.657. With a Sig value of 0.000 < 0.05. The promotion variable has a value of 17.783 > 1.657. With a Sig value. 0.000 < 0.05. The fact that Ha is accepted suggests that independent variables influence in part purchasing decisions.

The Influence of Financial Literacy and Financial Inclusion on Investment Decisions in Generation Z in West Java

Lusi Sawitri — 2024-09-17

In the current modern economic era, public awareness of long-term financial planning is increasing, including in terms of investment. Investment is the desire to utilize some of the existing funds or resources to make a profit in the future. However, when investing, there are still many investors who act irrationally and become victims of illegal investments. Therefore, it is important to understand the factors that influence investment decisions, especially among Generation Z. This study aims to analyze the influence of financial literacy and financial inclusion on investment decisions in Generation Z in West Java. This study uses a quantitative method with primary data collected through questionnaires. The research sample consisted of 146 Generation Z respondents in West Java, selected using the purposive sampling technique. Data analysis uses multiple linear regression using SPSS version 27 software. The results of this study show that partially financial literacy has a significant effect on the investment decisions of generation z in West Java; Financial inclusion has a significant effect on the investment decisions of generation z in West Java. Then simultaneously financial literacy and financial inclusion have a significant effect on the investment decisions of generation z in West Java. The determination coefficient in this study was 36.3% and the remaining 63.7% was influenced by other factors that were not studied in this study.

Analysis Of The Subsidized Home Ownership Loan (Kpr) Granting Process In Preventing Non-Performing Loans (Case Study At PT. Bank Tabungan Negara Sukabumi Branch Office)

Siti Ambar Alya Hanifah — 2024-09-17

This study analyzes the Subsidized Home Ownership Credit (KPR) Provision Process at PT. Bank Tabungan Negara Sukabumi Branch Office, as a housing solution for Low-Income Communities (MBR). With Indonesia's population reaching 278.7 million, and the minimum wage income in Sukabumi below Rp. 3,500,000, while house prices in Sukabumi range from 166-300 million, the need for affordable housing is increasingly urgent. Bank BTN, as a pioneer in mortgage lending since 1974, provides Housing Financing Liquidity Facility (FLPP) to support MBR. The research background shows an increase in Subsidized KPR distribution in Sukabumi, but also faces challenges such as obstacles in the credit application process and potential non-performing loans. This study aims to explain the Subsidized KPR provision process, the application of 7P principles in credit analysis, and the effectiveness of the Subsidized KPR provision process in preventing non-performing loans. Using qualitative research methods with data collection techniques through observation, interviews, and documentation. The results show that the implementation of the Subsidized KPR provision process complies with established regulations, but there are challenges in educating new potential debtors. The 7P credit analysis principle is applied comprehensively to assess credit application eligibility. The Subsidized KPR provision process demonstrates effectiveness in preventing non-performing loans, although this credit risk cannot be completely eliminated, and the increase in NPL that occurred after the Covid-19 restructuring policy creates new challenges for the bank's financial health.

The Effect of Cash On Delivery, Free Shipping Promos on Customer Reviews with Purchase Decisions as an Intervening Variable on the Shopee Marketplace Site in the Tangerang City Area

Alexander — 2024-09-17

This study examines and analyzes the influence of cash on delivery, free shipping promos, on customer reviews with purchase decisions as an intervening variable. The purpose of this study is to find the influence of each variable. The research method used a quantitative approach with a sample of 115 respondents. The analysis tool uses Smart-PLS. The results of this study show that cash on delivery has an effect on customer reviews explaining that cash on delivery has an effect on customer reviews seen from the significance level of 0.015<0.05 which means H1 is accepted. Cashon delivery has an effect on purchase decisions based on the results processed that the cash on delivery variable affects purchase decisions with a significance value of 0.000<0.005. Therefore, it can be concluded that H2 is accepted. Customerreviews have an effect on purchase decisions based on the results of the study that customer reviews have a significance value of 0.033<0.05, therefore it can be concluded that H3 is accepted. The freeshipping promo affects customerreviews explaining that the free shipping promo affects customer reviews with a significance level of 0.000<0.05 which means H4 is received. Customer reviews and free shipping promos are things to consider when buying goods online. The freeshipping promo has an effect on purchase decisions based on research that is processed that the variable of free shipping promo with a significance value of 0.130>0.05 which means H5. Cashon delivery affects customer reviews through purchase decision variables as intervening variables, based on research that the cash on delivery variable on customer reviews with a significance value of 0.010 which means H6 is accepted. The free shipping promoaffects customer reviews through the purchase decision variable as an intervening variable, based on the research that the free shipping promo variable on customer reviews with a significance value of 0.040 which means that H7 is accepted.

The Influence of Sense and Perception Risk Regarding Interest in Visiting New Ciputri

Athfal Febrian — 2024-09-17

This research aims to know, analyze, and explain Sense in Ciputri Baru. to know, analyze and explain the Perceived Risk regarding Ciputri Baru. To find out, analyze and explain your interest in visiting, visit the Citri Baru website. To find out and analyze and explain the relationship between Sense and Perception risks in New Cioutri. To find out, analyze and explain the relationship in a partial way of sensory influence on interest in visiting Ciputri Baru, and to find out the partial influence between perceived risk on interest in visiting Ciputri Baru. To find out the simultaneous influence between the influence of senses and risk perception on interest, visit Ciputri Baru. This study was conducted using a quantitative method with a descriptive and verification approach. The population in this study uses New Ciputri's Instagram followers of 737 followers. The sample used in this study is 246 using the Slovin formula. The analysis technique used in this study is path analysis using partial and simultaneous hypotheses. This research is assisted by an analysis tool in the form of SPSS software. Sensory variables have affected positively and significantly in a partial way for the interest of Ciputri Baru visits. The influence of risk variables has a significant influence on the interest of Visit Ciputri Baru. With sensory variables and simultaneous perception, risk has a significant influence on the interest of Visit New Ciputri.

The Effect of Security and Perceived Ease of Use on Repurchase Intention in Online Marketplace Consumers with Trust as Mediation (Case: Marketplace "T" in Jakarta)

Tommy Setiawan Ruslim — 2024-09-17

The capabilities of the internet are highly beneficial for everyone who uses it. The e-commerce industry involves the buying and selling of products and services conducted online. In 2024, the e-commerce sector in Indonesia experienced the highest growth. Due to the increase in transactions, each e-commerce platform must maintain repurchases to survive and compete with its rivals. Security, perceived ease of use, and trust are crucial factors in determining repurchase intention. This study aims to examine the effect of security, perceived ease of use, and trust on the repurchase intention of online marketplace consumers of "T" in Jakarta. The population in this study consists of consumers who have shopped on the "T" marketplace in Jakarta. A purposive sampling technique was used to select respondents who are at least 18 years old, reside in Jakarta, and have purchased items at least twice on the "T" marketplace. After distributing questionnaires online, the data was processed using SmartPLS ver 3.2.9, the sample consisted of 338 respondents; however, only 304 respondents were assessed in this study. The research found that security and perceived ease of use have a positive and significant influence on the repurchase intention of "T" marketplace consumers in Jakarta, both directly and when mediated by trust.

Analysis Of The Implementation Of The Internal Control System In Fixed Asset Management (Case Study On: University Of Muhammadiyah Sukabumi)

Resti Heriyanti — 2024-09-17

Universities as higher education institutions play an important role in producing competent human resources. One of the key elements in supporting university operations is the availability of supporting facilities and infrastructure that are classified as fixed assets. Effective and efficient asset management is very important to ensure the success of the education process. However, based on observations at the Muhammadiyah University of Sukabumi (UMMI), several problems were found in the management of fixed assets, such as lack of asset identification, storage of damaged assets, and lack of maintenance. This can be caused by a weak internal control system. The purpose of this study is to analyze the Implementation of the Internal Control System in Fixed Asset Management at the Muhammadiyah University of Sukabumi based on the COSO Internal Control components, namely, control environment, control activities, risk assessment, information and communication, and monitoring. This study uses a descriptive qualitative research method with data collection techniques through observation, interviews and documentation. The results of this study indicate that the management of fixed assets at UMMI which is applied based on the theory put forward by COSO has shown several strengths, such as a clear organizational structure with separation of duties and authorities, and the use of effective information systems. However, there are still some areas that need improvement, such as the lack of specific training for employee competency development and constraints in storing damaged goods and maintaining barcodes on old fixed assets. Nevertheless, UMMI has shown commitment in conducting risk assessments and periodic monitoring, including audits by the Internal Audit Unit (SPI). Overall, the fixed asset management system and internal control at UMMI have been running quite effectively, but there is still room for improvement to increase the efficiency and effectiveness of fixed asset management in the future.

Analysis Of People's Business Credit (KUR) In Effectiveness Of Increasing Kur Distribution (Case Study Of The State Savings Bank (BTN) Kc Sukabumi)

Zakiah Nur Latifah zakiahnurlatifahsmi@gmail.com — 2024-09-17

People's Business Credit (KUR) is a government program to help MSMEs access financing. However, the State Savings Bank (BTN) Sukabumi Branch Office faces challenges in achieving its distribution target, with significant fluctuations and decreases in the realization of KUR. This study aims to analyze the effectiveness of KUR distribution, identify the factors that cause the non-achievement of the target, and formulate a strategy to increase the realization of KUR in BTN KC Sukabumi. The scope of the research includes KUR's business processes and distribution performance for the period January to May 2024. The research method used is qualitative descriptive, with data collection through observation, interviews, and documentation analysis. The results of the study show that the KUR distribution process has a structured procedure with credit analysis using the 5C and 7P methods. However, the realization of KUR distribution has decreased drastically, from 146% in January to only 0.6% in April. The main factors causing this are the tightening of distribution criteria and the limitations of service areas. To overcome these challenges, a comprehensive strategy is needed including intensification of local marketing, optimization of distribution networks, product innovation, strengthening partnerships, and utilization of technology. The implementation of this recommendation is expected to increase the effectiveness of KUR distribution and support the development of MSMEs in the Sukabumi area.

Effectiveness of Using Accounting Computer Applications in Accounting Learning

Sedana Wibawa — 2024-09-17

The development of information technology has brought significant changes in various aspects of life, including in the world of education and business. In the context of higher education, the use of accounting software such as Accurate has become an integral part of the modern accounting curriculum. This is in line with the demands of the world of work which increasingly relies on technology in daily accounting practices. According to a survey conducted by the Indonesian Accountants Association (IAI) in 2020, more than 80% of companies in Indonesia have adopted accounting software in their operations, with Accurate being one of the main choices of the Bali State Polytechnic, as one of the leading vocational education institutions in Indonesia, has integrated the use of Accurate in the Business Administration Department curriculum. This step was taken in response to industry needs and an effort to increase graduate competency in facing the digital era. However, although the use of Accurate has been implemented, there has been no comprehensive evaluation of its effectiveness in improving students' accounting understanding and skills.This research aims to measure the extent to which the use of Accurate contributes to increasing conceptual understanding, practical skills, and work readiness of students majoring in Business Administration. By involving 162 respondents and using quantitative methods, the collected questionnaire data was then processed using SPSS version 26 software. The results of this research indicate that theoretically, this research strengthens the argument about the importance of technology integration in accounting education while emphasizing the role of contextual factors such as teaching methods and infrastructure. This supports a holistic approach in accounting curriculum development that focuses not only on content but also on delivery methods and learning environments.

Analysis of Factors Affecting the Risk of Business Failure of Food Sector SMEs in Binjai City

Mhd Restu Razaq — 2024-09-17

This study aims to determine the factors that influence the risk of business failure for food sector SMEs in Binjai City. This study uses quantitative research methodology to reveal trends and explain the correlation between variables using descriptive, historical, and correlation analyses. Data analysis methods include qualitative descriptive analysis and quantitative descriptive analysis using confirmatory factor analysis (CFA) with Smart PLS software tools. This study has a sample size of 115 food sector SMEs that are considered to have failed or not developed in running a business. We collected data using questionnaires, interviews, references, and documents related to the research problem. The findings indicated that there is a direct and meaningful correlation between financial literacy and the likelihood of company failure among small and medium-sized enterprises (SMEs) in the food sector in Binjai City. Business networking has a beneficial and substantial impact on the risk of business failure for small and medium-sized enterprises (SMEs) in the food industry in Binjai City. Digital marketing has a beneficial and substantial impact on the likelihood of business failure. Product innovation has a favorable and substantial impact on the likelihood of company failure for small and medium-sized enterprises (SMEs) in the food industry in Binjai City. Collaboration has a beneficial and substantial impact on the likelihood of company failure. The implementation of green transformational leadership has a beneficial and substantial impact on the likelihood of business failure for small and medium-sized enterprises (SMEs) in the food industry in Binjai City. Green entrepreneurial approach positively and significantly impacts the likelihood of business failure.

The Influence Of Burnout And The Non-Physical Work Environment On Employee Performance At PT Saudara Buana Samudera Medan

Elyzabeth Wijaya — 2024-09-17

This study aims to examine the impact of burnout and a non-physical work environment on employee performance at PT Saudara Buana Samudera Medan. 150 respondents from various departments in the organization participated in the quantitative approach survey technique. We analyzed the collected data using multiple linear regression to examine the relationship between the independent variables (burnout and non-physical work environment) and the dependent variable (employee performance). The results showed that burnout has a significant negative impact on employee performance. Employees who experience high levels of burnout tend to show decreased productivity, a lack of motivation, and lower engagement in their work tasks. In contrast, a conducive non-physical work environment, such as strong social support, flexibility, and a comfortable working atmosphere, contributes positively to improving employee performance. A positive non-physical work environment can create conditions that allow employees to work more effectively, increase job satisfaction, and motivate them to achieve better results. Based on these findings, this study suggests that company management focus on efforts to reduce burnout, such as employee welfare programs, stress management, and workload adjustments. Furthermore, we highly recommend enhancing the non-physical work environment by implementing policies that promote work-life balance and foster positive interactions among coworkers. Thus, companies can improve overall employee performance, which in turn will have a positive impact on the company's productivity and sustainability. This study provides important insights for human resource management in organizations to create a healthier and more productive work environment.