Primanomics : Jurnal Ekonomi & Bisnis

The Influence of the Work Environment, Work Discipline, and Rewards on the Performance of Production Department Employees at PT. Supreme Food Rembang Regency

A. Fatkhul Khoiri, Dian Ayu Liana Dewi — Tue, 14 May 2024 00:00:00 +0000

A person's performance greatly influences what the company wants to achieve. If the employee's performance is bad, it has a big influence on the company's development, namely the company's development will decrease, and vice versa, if the employee's performance is good, the company will experience an increase. Managing good performance so that the performance process can run well, you must also pay attention to several important things, one of which is the employee environment, employee discipline and rewards. This research aims to determine the influence of the work environment, work discipline and rewards on the performance of employees in the production department of PT. Supreme Food Rembang Regency. The data used in this research is subject data or primary data. The data source used in this research uses primary data sources. Data collection used a questionnaire in the form of statements totaling 44 questions. The research sample used a saturated sample, that is, the entire population was sampled, namely 58 employees in the production department of PT. Supreme Food Rembang Regency. The testing technique uses validity tests and reliability tests. Data analysis uses multiple linear regression analysis techniques. The research results stated that the work environment had a significant positive effect on employee performance, work discipline had a non-significant positive effect on employee performance, rewards had a significant positive effect on employee performance.

Business Development Strategies Formulation based on Business Model Canvas, SWOT Analysis, And AHP

Yulia Yumiza, V. Reza Bayu Kurniawa , Dian Tiara Rezalti — Tue, 14 May 2024 00:00:00 +0000

Businesses need to continuously improve their comptitive advantage. For top management, formulating a long-term vision is crucial. However, strategic planning representing this long-term vision is often overlooked in SMEs due to their limited competencies and knowledge. Therefore, this study introduces a decision-making model for formulating long-term strategies that should be prioritized in SMEs. The decision-making model is developed using a combination of three methods: business model canvas (BMC), SWOT analysis, and analytic hierarchy process (AHP), and is applied to a bespoke steel house accessories manufacturing service company. The mapping and formulation of business development strategies are completed using BMC and SWOT, followed by determining the strategy priorities based on weights obtained using AHP. The results showed that eight business development strategies representing the company's business model advantages were formulated: warranty (strategy 1), available human resources (strategy 2), on-time delivery (strategy 3), online CRM (strategy 4), discounts (strategy 5), online selling (strategy 6), production cost efficiency (strategy 7), and raw material cost reduction (strategy 8). By using AHP, strategies 7, 8, and 4 are identified as the top three priorities for the company, indicating issues in supply chain management and the use of digital technology in marketing. This study is significant as the developed decision-making model is applied at a strategic level and can be directly utilized by decision-makers in formulating their company’s strategic vision.

Analysis Of The Impact Of Brand Awareness On Brand Loyalty In The Use Of E-Wallets Through Purchase Intentions

Raisya Pratiwi Kusnawan, Raffly Pratama Kusnawan — Tue, 14 May 2024 00:00:00 +0000

The development of non-cash transactions in Indonesia has received a fairly positive response especially with the presence of e-wallets in Indonesia, the majority of which are local products. E-wallet is a stored value or prepaid product where a record of funds or "value" available to the consumer is stored on the consumer's electronic device. OVO, GO-PAY, and DANA are present in Indonesia which incidentally they cover the majority of the e-wallet market in Indonesia. Therefore, consumer brand awareness of the three brands is quite potential, as evidenced by the e-wallet market coverage they have gained, but the loyalty of using e-wallets to the three brands is still not clearly known, the purpose of this study is to determine whether the brand awareness possessed by the three e-wallet brands affects brand loyalty through purchase intentions. Researchers collected a sample of 120 data and the sample obtained in this study was obtained through distributing questionnaires. Research is a quantitative type of research using descriptive type, and the scale used is a Likert scale, in this study also uses SEM analysis. In testing this research, researchers used 2 types of goodness of fit testing, namely measurement outer, and inner models and conducted mediation testing with the VAF method, this study used the SMARTPLS 3 Professional 3.3.2 tool. The results of this study indicate that the brand awareness variable has a significant effect on the brand loyalty and purchase intention variables, but the purchase intention variable is only able to carry out the mediation function partially. In further research, it can be expected to conduct a more in-depth discussion by modifying the variables so that the research can be more in-depthThe development of non-cash transactions in Indonesia has received a fairly positive response especially with the presence of e-wallets in Indonesia, the majority of which are local products. E-wallet is a stored value or prepaid product where a record of funds or "value" available to the consumer is stored on the consumer's electronic device. OVO, GO-PAY, and DANA are present in Indonesia which incidentally they cover the majority of the e-wallet market in Indonesia. Therefore, consumer brand awareness of the three brands is quite potential, as evidenced by the e-wallet market coverage they have gained, but the loyalty of using e-wallets to the three brands is still not clearly known, the purpose of this study is to determine whether the brand awareness possessed by the three e-wallet brands affects brand loyalty through purchase intentions. Researchers collected a sample of 120 data and the sample obtained in this study was obtained through distributing questionnaires. Research is a quantitative type of research using descriptive type, and the scale used is a Likert scale, in this study also uses SEM analysis. In testing this research, researchers used 2 types of goodness of fit testing, namely measurement outer, and inner models and conducted mediation testing with the VAF method, this study used the SMARTPLS 3 Professional 3.3.2 tool. The results of this study indicate that the brand awareness variable has a significant effect on the brand loyalty and purchase intention variables, but the purchase intention variable is only able to carry out the mediation function partially. In further research, it can be expected to conduct a more in-depth discussion by modifying the variables so that the research can be more in-depth.

Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z

Deandra Vidyanata, Yopy Junianto, Auditia Setiobudi — Tue, 14 May 2024 00:00:00 +0000

This research investigates the changing dynamics of digital consumer behavior, specifically examining how Generation Z's participation in hedonic browsing activities influences their tendency towards impulsive online purchasing. This study employs a purposive sampling method, targeting Generation Z individuals who have recently made online purchases. A total of 195 respondents were surveyed, using a structured questionnaire to assess their hedonic browsing behavior, positive emotional responses, and tendencies towards impulsive buying. The findings reveal a strong statistical significance in the relationship between hedonic browsing behavior and impulsive buying behavior. Hedonic behavior, characterized by leisurely and pleasure-seeking online activities, significantly increases the likelihood of impulsive purchases. Furthermore, the study highlights the crucial mediating role of positive emotions in this relationship, indicating that the emotional states elicited by hedonic activities directly influence spontaneous buying decisions.

The Influence Of Brand Image, Product Innovation, And Word Of Mouth On Purchase Decisions For Ms Glow In Batam

Mayleni, Nur Elfi Husda — Tue, 14 May 2024 00:00:00 +0000

In the industrial era, there are many skincare companies that pay attention to current developments in producing products for sale. Each company has its own characteristics to attract consumer attention. Competition in the field of entrepreneurship is also increasingly diverse, there are more and more entrepreneurs in various industrial fields. In this research, we analyze the brand image of the Ms Glow product, in this competition the company must improve the product brand image so that the brand becomes the best, product innovation that influences sales of the Ms Glow product to innovate the Ms Glow product into a good product, and consumers will provide information from mouth to mouth. word of mouth to provide information from consumers to other consumers due to the use of the product. In this research, multiple linear regression analysis method was used. Based on the test results using the multiple linear regression analysis method with the help of SPSS 25, the results showed that brand image, product innovation and word of mouth had a significant effect on purchasing decisions.In the industrial era, there are many skincare companies that pay attention to current developments in producing products for sale. Each company has its own characteristics to attract consumer attention. Competition in the field of entrepreneurship is also increasingly diverse, there are more and more entrepreneurs in various industrial fields. In this research, we analyze the brand image of the Ms Glow product, in this competition the company must improve the product brand image so that the brand becomes the best, product innovation that influences sales of the Ms Glow product to innovate the Ms Glow product into a good product, and consumers will provide information from mouth to mouth. word of mouth to provide information from consumers to other consumers due to the use of the product. In this research, multiple linear regression analysis method was used. Based on the test results using the multiple linear regression analysis method with the help of SPSS 25, the results showed that brand image, product innovation and word of mouth had a significant effect on purchasing decisions.

The Influence Of Product Quality, Beauty Influence, And Product Design On Wardah Skincare User Satisfaction In Batam City

Deska Fitrianika, Inda Sukati — Tue, 14 May 2024 00:00:00 +0000

The aim of this study was to explore how the quality of beauty products and product design impact the satisfaction levels of Wardah skincare users in Batam City. Employing a descriptive approach with quantitative methods, the study targeted a population of 100 respondents. The sample size was determined using the Slovin formula, resulting in 100 respondents selected through a simple random sampling technique. Data collected underwent analysis using a multiple linear regression model. To assess data quality, classical assumptions, influences, and research hypotheses, multiple linear regression testing and SPSS software were utilized. The outcomes of the multiple linear regression tests revealed that product quality contributed to 35.4% of user satisfaction, while the influence of beauty accounted for 46.3% and product design for 16.2% of user satisfaction. The coefficient of determination (R2) stood at 79.3%, indicating that 79.3% of Wardah skincare user satisfaction can be elucidated by factors such as Wardah product quality, beauty influence, and product design. The results from hypothesis testing demonstrated a positive and significant correlation between product quality, beauty influence, and product design, and Wardah skincare user satisfaction in Batam City.

The Influence Of Product Quality, Brand Image, And Trust On Consumer Purchasing Decisions In Parfume Batam City

Atika Yusniari, Nora Pitri Nainggolan — Tue, 14 May 2024 00:00:00 +0000

Nowadays, appearance is the focus of everyone's attention, from make-up, clothing, to grooming. The company has introduced various quality products and brands that consumers can easily recognize. Consumers can decide whether to trust and buy the product based on its quality and brand. The aim of this research is to analyze product quality, brand image and trust in perfume purchasing decisions at In Parfume, Batam City. This research uses descriptive quantitative research methods. The population of this study is unknown and the sample in this study consisted of 100 respondents. The sampling technique uses the lemeshow formula. Primary data was obtained by distributing questionnaires to respondents using Likert scale measurements. This data processing uses SPSS version 25 analysis techniques. Based on the results of this research, product quality, brand image and trust partially and simultaneously influence consumer purchasing decisions in Batam City.

The Influence Of Advertising, Brand Image And Product Quality On Purchasing Interest In Scarlett Products In Batam City

Alnis Susanti Sarumaha, Tiurniari Purba — Tue, 14 May 2024 00:00:00 +0000

Competition in the business world will create many new opportunities in the business world. One form of competition in the business world is in everyday life, namely advertising for each product on several social media as well as print and electronic media where very significant progress can be seen. All companies are required to create relevant priorities in facing competition in the business world. The method used in this research is a descriptive research method, which describes and explains each objective in the influence of advertising, brand image and product quality on purchasing interest in Scarlett products. Descriptive research is research that aims to create a description with a systematic, realistic and accurate picture of the events, nature and relationships between the phenomena studied. The results obtained are Cronbach alpha values for the advertising variable, namely 0.629, brand image, namely 0.679, product quality, namely 0.760, and Buying interest is 0.665. So it was concluded that all variables had good reliability. Exact value results were obtained. Sig. (2-tailed) is 0.069 0.05 so it can be concluded that the data is normally distributed. The VIF of the advertising variable is 3,175 0.1, the VIF value of the brand image variable is 5,196 0.10 and the VIF value of product quality is 2,264 0.10. The significance value of the advertising creativity variable is 0.088 0.05. The significance value of the brand image variable is 0.98 - 0.05. The significant value of the product quality variable is 0.176 0.05. It can be concluded that advertising, Brand Image and Product Quality have a positive and significant effect on buying interest in Scarlett products in Batam City.

Influence Of Digital Media Advertising, Information Quality And Reliance In Purchase Decisions On The Site E-Commerce Opens A Site In Batam

Vira Desnita, Wasiman — Tue, 14 May 2024 00:00:00 +0000

Indonesian society is increasingly showing a growing interest in the use of online shopping to fulfill their needs and desires, supported by the fact that people now have sufficient understanding and habits regarding the online shopping process. The aim of this research is to determine whether digital media advertising, information quality, and trust have an influence on purchasing decisions. This study uses primary data to prove the hypothesis, collecting data through distributed questionnaires. The population in this research is the community of Batam City with a sample of 100 respondents. The data analysis method employed in this study includes quantitative analysis, descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis tests processed using SPSS 27.0 software. Partially, the results of this research indicate that information quality and trust have a positive and significant influence on purchasing decisions, while digital media advertising does not have a significant impact on purchasing decisions. Simultaneously, the research results show that the variables of product design, advertising creativity, and trust have a positive and significant influence on purchasing decisions.

Effect of Work Environment, Workload, and Work Stress on Employee Performance at PT. Inti Naratama Karya

Daniel Jonathan, Pujiarti Pujiarti, Andy — Tue, 14 May 2024 00:00:00 +0000

Writing thesis This aim For know influence environment work, burden work, and stress Work to performance employee at PT. Inti Naratama Karya. Study This done with spread questionnaire, meanwhile For method study use method descriptive. From the results study obtained equality multiple linear analysis Y = 46.010 + 0.249 X1 – 0.582 X2 + 0.062 X3 + e and results coefficient correlation environment Work own negative correlation with level connection weak to performance employee that is of 0.483, load Work own negative correlation with level connection very weak to performance employee that is of – 0.690, stress Work own negative correlation with level connection very weak to performance employee that is of -0.458. Based on results test hypothesis t test was obtained t_count of 1.251(X1), -3.849 (X2), and 0.341 (X3), with t_tableamounting to 1.68709 obtained from t_tabledistribution For df = 40 – 3 and level of significance is 0.05, in other words Ho is accepted and Ha is rejected. Is known mark F test is obtained results amounting to 11.922 > 2.87. From the results t value and F value , then can concluded that Ho was rejected and Ha accepted, which means environment work, burden work, and stress Work influential positive And significant to performance employee at PT Inti Naratama Karya.

Determinants of Provincial Income Inequality in Papua 2017-2021

Ahmad Ridwan Purwantono, Sitti Retno Faridatussalam — Tue, 14 May 2024 00:00:00 +0000

Despite having the fourth most people living there in the world, Indonesia is still considered a developing nation because of its high levels of poverty and income inequality. Financial development is a sign of whether a nation has a created economy or even a decay. Assuming there is high disparity in a country, it very well may be ordered as a country that has poor financial development. The country's economy suffers when inequality is high. Read up This hold back nothing factors - factor like sum destitute individuals , items gross territorial homegrown , file improvement human , and level joblessness open to imbalance pay in Papua in 2017-2021. Procedure utilized _ that is use board information relapse with the information got from the Focal Measurements Office . Chosen model in concentrate on This is the FEM model ( fixed effect model ). Discoveries show that disparity pay in the territory Papua in 2017-2021 is affected by the number unfortunate populace and list advancement man . Though For item gross local homegrown and level ousting No important to even out disparity pay in the area Papua . From research This normal government need offer consideration more to regions that have lingering behind in economy with give support structure improvement Instructive offices too sufficient and anticipated foundation government can give upgrade field work in a manner uniformly and do improvement in a manner exhaustive with use source existing power in a manner successful and effective so that level imbalance pay can Continue to go brought down.

The Effect of Positive Thinking Skills and Innovative Behaviour on Performance and its Impact on Employee Loyalty

Xena Monica Susanto — Tue, 14 May 2024 00:00:00 +0000

Companies face many challenges, including retaining, adapting and growing the capabilities of innovative and positive employees. In addition, companies also need to have the ability to engage with employees in their work effectively. The purpose of this study examines how the variables of positive thinking skills and innovative behavior affect employee performance and its impact on employee loyalty. This research explores how the development of positive thinking skills influences the emergence of innovative behaviour and thus affects overall performance outcomes and the cascading impact of these variables on employee loyalty, emphasising the importance of a positive mindset and innovative approach in shaping organisational dynamics. The research findings offer valuable insights for organisations aiming to increase employee engagement and loyalty by strategically addressing positive thinking skills and encouraging a culture of innovation, thus providing a comprehensive understanding of the crucial role these factors play in shaping employee loyalty.This research was conducted using the Structural Equation Modeling method with the help of Smart PLS Software. Hair method was used to determine the sample size, and 154 respondents were generated. The results showed that positive thinking ability and innovative behavior affect employee performance directly, innovative behavior affects employee loyalty directly, and performance as an intervening variable affects employee loyalty indirectly. The implication for the company is that if the company wants to improve employee performance, the company needs to improve positive thinking ability and innovative behavior, while if the company wants to improve employee loyalty, the company needs to improve innovative behavior and positive thinking ability through improved employee performance.

The The Effect Of Flourishing And Self-Efficacy On Work Productivity With Happiness Work As A Moderation

Fransisca Imanuel — Tue, 14 May 2024 00:00:00 +0000

This study aims to investigate the influence of individual development encompassing positive physical, emotional, psychological, and social aspects (flourishing), as well as individual beliefs in their ability to succeed in performing job tasks (self-efficacy), on work productivity, with work happiness as a moderating variable. Work happiness is measured as the level of satisfaction and happiness individuals feel towards their work. The Structural Equation Modeling method is employed in this research with the assistance of Smart PLS software. The analysis results indicate that both flourishing and work happiness have significant direct impacts on work productivity. Additionally, work happiness moderates the relationship between flourishing and work productivity as well as between self-efficacy and work productivity. These findings suggest that paying attention to and enhancing individual conditions in various positive aspects and increasing work happiness can directly enhance work productivity. Work happiness can also strengthen the relationship between flourishing and work productivity, as well as between self-efficacy and work productivity, highlighting the importance of psychological and emotional factors in achieving optimal productivity levels in the workplace. These findings provide important contributions for human resources practitioners and organizational management in designing policies and strategies to create a positive work environment, support individual development, boost self-confidence, and promote work happiness as a key factor in enhancing productivity and company performance.

The Role of Brand Satisfaction in Mediating Brand Experience and Brand Trust Towards Purchase Intention of “CC” Products

Tommy Setiawan Ruslim — Tue, 14 May 2024 00:00:00 +0000

Health is an essential aspect that is crucial for every individual to engage in daily activities. With good health and physical fitness, the body has the strength to prevent various diseases. Maintaining health needs to start from oneself by adopting good habits for the body, namely by leading a healthy lifestyle. However, a healthy lifestyle is often overlooked by some people. Unhealthy lifestyles can lead to diabetes, which is the accumulation of excess sugar in the bloodstream. The increasing number of diabetes patients significantly results from unhealthy lifestyles, one of which is consuming high-sugar beverages such as soft drinks. The soft drink brand "CC" is the most popular packaged beverage brand among the public, which is also a contributing factor to diabetes. CC continues to receive high demand from consumers, which is in line with the high purchase intention of consumers. Purchase intention, which is the willingness of customers to purchase a particular product, can be influenced by brand satisfaction, meaning that brand satisfaction can encourage customers to buy products. Brand experience and brand trust can also affect brand satisfaction, where customers will feel more satisfied with a brand if they are increasingly influenced by positive experiences and customer trust can generate positive expectations for the brand. This study aims to determine the factors influencing the purchase intention of soda beverages "CC" by testing the variables of brand experience and brand trust on the purchase intention variable mediated by brand satisfaction.

The Influence of Price, Promotion and Service Quality on Purchasing Decisions at the Shopee Online Store, Bengkulu City

Royen Stiawan, Arifah Hidayati, Idham Lakoni — Tue, 14 May 2024 00:00:00 +0000

The aim of this research is to find out how much influence price, promotion and service quality have on purchasing decisions at the Shopee online shop in Bengkulu City. The variables of this research are price, promotion, service quality and purchasing decisions.This research is associative in nature.This research method is quantitative research. Purposive sampling technique. In this research, the data comes from distributing questionnaires (Google Form) which will be distributed online to consumers who have made online purchases. The research population is consumers who have made purchasing decisions on the Shopee application in the city of Bengkulu. Researchers used the hair formula to determine the sample where 16 questions x 10 = 160 respondents. This research uses a Likert scale, with SPSS 22 tools. MethodAnalysisthe data used isvalidity test, reliability, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, multiple correlation analysis, coefficient of determination test (r²), t test (partial) and f test (simultaneous).The results of this research are; (1) Price influences purchasing decisions at the Shopee online shop in Bengkulu city, (2) Promotion influences purchasing decisions at the Shopee online shop in Bengkulu city, (3) Service quality influences purchasing decisions at the Shopee online shop in Bengkulu city and (4) There is a direct influence Simultaneous Price, Promotion and Service Quality on purchasing decisions at the Shopee online shop in Bengkulu City.

The Influence Of Dynamic Leadership And Time Management On Work Productivity With Intellectual Intelligence As Moderation

Rorenso Rakhitta Damma Setiawan, Sintia Mutiara Dewi — Tue, 14 May 2024 00:00:00 +0000

According to data from the Ministry of Manpower (Kemnaker), work productivity in Indonesia seen from the last five years has increased. In 2018, the number of work productivity in Indonesia reached Rp82.56 million in the following year, increasing and for 2020 it decreased due to the occurrence of Covid-19. In 2021, productivity began to rise and in 2022 it experienced an increase or record high for the last five years of IDR 86.55. If cumulative from 2018 – 2022, the work productivity figure increased by 4.8%. In addition, companies in Indonesia must also have the ability to interact effectively with employees in their work. This study aims to investigate the influence of dynamic leadership and time management on work productivity, as well as the impact of intellectual intelligence as a moderator. The method used in this study is Structural Equation Modelling with support from Smart PLS software. The Hair method was used to determine the sample size, and the study involved 151 respondents. The results showed that dynamic leadership does not have a direct impact on work productivity, while time management and intellectual intelligence have a direct impact on work productivity. In addition, the ability of intellectual intelligence as a moderator in dynamic management does not affect work productivity and intellectual intelligence as a moderator in time management affects work productivity. The implication is that companies need to improve stronger leadership character and make colleagues understand about good time management so as to increase work productivity both individually and in groups.

Factors That Influence Customer Satisfaction at Bank Mandiri in Jakarta

Teresa Edelyn Tatang, Louis Utama — Tue, 14 May 2024 00:00:00 +0000

In industries that operate in the service sector, especially banks, it is necessary to have differences that can distinguish one bank from another. This difference can be made by innovating in serving customers because in the banking industry customers are more concerned with services than with bank products. Bank Mandiri itself still has problems with slow service and the Bank Mandiri's lack of speed in resolving problems and there is still system damage which results in a reduction in the balance in the customer's account. This research was conducted to test (1) service quality has a positive influence on Bank Mandiri customer satisfaction in Jakarta, (2) customer satisfaction has a positive influence on Bank Mandiri customer loyalty in Jakarta, (3) service quality has a positive influence on customer loyalty Bank Mandiri in Jakarta, and (4) customer satisfaction mediates the relationship between service quality and customer loyalty at Bank Mandiri in Jakarta. This research method is quantitative using purposive sampling and non-probability sampling techniques. Data was collected using a questionnaire distributed via social media to obtain data from Bank Mandiri Jakarta customers. The results of the questionnaire collected amounted to 100 respondents who were then analyzed using SmartPLS version 3 software. The results of the analysis obtained were that customer satisfaction and service quality had a positive impact on consumer satisfaction. Furthermore, through indirect impact analysis, it was found that customer satisfaction was able to mediate the relationship between service quality and customer loyalty of Bank Mandiri customers in Jakarta, which means that the better the service provided by Bank Mandiri to its customers, the more satisfied the customers will be and can increase customer loyalty in Mandiri Bank.

The Role of Relationship Marketing on Student Loyalty in Using Marketplace Applications

Noviadry Nur Tamtama, Rahmawati Riantisari — Tue, 14 May 2024 00:00:00 +0000

The development of e-commerce in Indonesia is increasingly rapid. This development has an impact on very tight competition not only in almost all industries in the Indonesian economy, including the Micro, Small and Medium Enterprises (MSME) sector which sells products or services online, but also competition between companies providing marketplace platforms or applications. . The aim of this research is to assess the impact of customer satisfaction and increasing customer satisfaction on loyalty. This research is quantitative. Sampling was based on certain criteria, namely students in Yogyakarta who used marketplace applications. The sample size was taken using the Cochran formula. So a sample of 350 students was obtained. Data collection through questionnaires accommodated via Google Form. The data that has been collected is then subjected to initial testing, namely validity, reliability, basic assumption test and classical assumption test. After the data is deemed appropriate, the research hypothesis is then tested using a multiple regression test. The result is that customer satisfaction influences student loyalty in using marketplace applications by looking at a significance value of less than 0.05. Increasing customer satisfaction influences student loyalty in using the Marketpalace application as evidenced by a significance value of less than 0.05. The coefficient of determination test result is 0.566, meaning that customer satisfaction and increasing customer satisfaction can have an impact on loyalty of 56.6%. The researcher's suggestion for further research is to look for other variables that have a big influence on loyalty.

The Role of Financial Literacy, Financial Self Efficacy and Risk Tolerance on Investment Decision (Study Among Young Adults in Yogyakarta Province)

Elizabeth Fiesta Clara Shinta Budiyono — Tue, 14 May 2024 00:00:00 +0000

Economic growth is one of the parameters used to see the level of success of economic development, which originates from per capita income, quality of life index and human development in a country. One aspect that can support economic growth is by carrying out investment activities. Investment activities continue to be promoted at all levels of society, especially those who are currently young adults. Young adults are those who, in 2024, will belong to 3 generations at once, namely some of the Z generation and the millennial generation. Besides using rational factors in making decisions, investors often behave irrationally in their investment activities. Irrational attitudes are characterized by psychological factors such as self-efficacy and risk tolerance. This research examines the influence of financial literacy, financial self-efficacy and risk tolerance on investment decisions of young adults aged 20-42 years in Yogyakarta Province. The research method used is multiple regression testing using SPSS Ver.25. this research shows a partial or simultaneous influence on financial literacy, self-efficacy and risk tolerance on investment decisions among young adults in Yogyakarta Province. Financial literacy among the people in Yogyakarta should continue to be improved to support increased investment activities. With increasing financial literacy, investor self-efficacy will increase and influence the increase in investment. With these findings, the author provides suggestions, especially for companies operating in the field of investment product services, not only to offer investment products but also to provide education and outreach regarding existing investment assets in order to be able to increase financial literacy, self-efficacy and make it easier for investors to recognize the characteristics of assets that suit their risk tolerance.

Government Efforts In Increasing Business Competitiveness And Marketing Msme Products Case Study In Kunciran Indah Village Pinang District, Tangerang City

Dwi Meitari Hapsari, Bambang Kurniawan, Asep Sugara — Tue, 14 May 2024 00:00:00 +0000

This research aims to identify and explain the development of MSMEs, marketing strategies, and efforts to increase the competitiveness of MSME businesses in Kunciran Indah Village, Pinang District, Tangerang City. The research method uses a qualitative approach and key informants who come from sub-district officials and MSME business actors in Kunciran Indah Sub-district. The results of the research explain that the development of MSMEs in Kunciran Indah Village, Pinang District, Tangerang City is increasing from year to year, especially with the impact of the Covid-19 outbreak, where many people have been laid off or opened up new opportunities for business and developing MSMEs as an alternative livelihood . To increase business competitiveness, in addition to providing coaching and assistance by sub-districts and the Department of Industry, Trade, Industry and Cooperatives, there is also involvement of professional business actors and campuses. Apart from that, a UMKM outlet in Kunciran Indah Village was established with the name Pinang Beres which is integrated within the UMKM of Pinang District. The research suggestion is that the efforts of the Kunciran Indah Subdistrict Government in collaboration with the Pinang District and the Tangerang City Industry and Trade Service, regarding administrative guidance and assistance, capital and marketing, do not just stop following the cessation of the Covid 19 outbreak, because not all MSMEs have received the same opportunities, as well as MSMEs that Having received the opportunity, there are still many who need a continuous business assistance process.

THE INFLUENCE OF ONLINE SHOPPING DEPENDENCE AND CONSUMPTIVE BEHAVIOR ON ONLINE LOANS

Rinintha Parameswari, Agus Kusnawan, Daniel Yesaya — Tue, 14 May 2024 00:00:00 +0000

With online lending, it makes it easier for consumers to shop online and this can be accessed quickly to fulfill their needs and desires. There are many promos given for online shopping through online shopping sites, including free shipping promos, price discounts, cashback on purchases and application features that are easy to understand, thus making consumers behave consumptively so that they are trapped in online borrowing.

Based on the results of research conducted regarding the Influence of Online Shopping Dependence and Consumptive Behavior on Online Lending.Several independent variables have an influence on the dependent variable on Online Loans, where the t-count Shopping Dependence is4,601greater than t-table 1.966, the t-count promotion value is 2.489 greater than t-table1,985, the t-count Consumptive Loans value is11,358greater than table1,985.F count =312.127probability value = 0.000 then F count > F table312.127is greaterthe confidence value was 0.000is smaller 0.05 The R2 multiple determination value is 93.0% of On Online Loans and the remaining 100% -93% = 7% excluding independent variable factors.

Keywords: Shopping Dependence, Consumptive Behavior, Online Loans

New Prespective of Brand Personality in Indonesia

Gabriela Ditta Aurelya Rafa, Teofilus Teofilus, Auditia Setiobudi — Tue, 14 May 2024 00:00:00 +0000

The footwear industry is one of the industry sectors that has a prospective influence on the growth of the Indonesian economy. The need for footwear is now transforming into a part of a lifestyle. The aim of this research is to look at and analyze what brand personality factors are appropriate in the context of developing countries, especially Indonesia, based on literary studies by Aaker (1997), Geuens (2009), and Davies. (2018). This research provides a new insight into brand personality in the context of Indonesia's perspective. The sample is a local shoe user with a set sample quota in the five provinces that have the most shoe companies registered with the Ministry of Industry. The study used a total of 225 respondents. The results show that the brand's personality dimension has formed. The study provides a new perspective on the brand personality dimension from an Indonesian perspective, given that no study specifically defines brand personality. This research has become interesting because there are still very few articles describing the concept of brand personality in developing countries, which limits researchers' preparation of research. In the future, it is expected that business owners will begin to consider the importance of the essence of a brand so that brand personality is created for local brands in Indonesia.

The Effect of the Five Aspect Meal Model on Customer Satisfaction at Redback Speciality Coffee Surabaya Customers

Joseline Ivana Tanuwidjaja Tan, Yoseva Sumaji — Tue, 14 May 2024 00:00:00 +0000

RedBack Specialty Coffee is a coffee shop that was founded in 2017 with a modern concept located in elite real estate in West Surabaya. Aspects of the room at RedBack feature an attractive design; the cafe boasts indoor and outdoor spaces, each with its own allure. Customer reviews elaborate that RedBack Coffee GF has excellent decor that aligns with its vibes, which relates to the aspect of atmosphere influencing customer satisfaction. The objective of this research is to ascertain the impact of the Five Aspect Meal Model (consisting of the following elements: Room, Meeting, Product, Management Control System, and Atmosphere) on the dependent variable of Customer Satisfaction as it relates to RedBack Specialty Coffee Surabaya patrons. The research procedure employed in this study is quantitative in nature. The present study employs purposive sampling as its method of sampling. The participants for this study comprised 150 individuals who had patronized RedBack Specialty Coffee Surabaya on at least one occasion within the preceding half-year (November 2022-April 2023). This research employs the SPSS software to analyze the data. The findings of this research demonstrate that various elements of Redback Specialty Coffee—room, meeting, product, management control system, and atmosphere—have a substantial and positive impact on customer satisfaction. The findings of this study emphasize the significance of comprehensive dining experiences in augmenting customer contentment and propose ramifications for the management and marketing approaches of coffee shops.

Price, Product Quality, And After Sales Service: Key Factors In Purchasing Strategy

Harris Kristanto Teja, Aria Ganna Henryanto — Tue, 14 May 2024 00:00:00 +0000

Technological development that keeps on developing gives very great impact for producers who run in electronic field in Indonesia. Television as information media that occupies the second and the fouth rank of both conventional television and online television. Based on the result of the pre-survey that is done, the factors of price, product quality, and after-sales service are the factors that are mostly agreed by the respondents in doing purchasing decisions of Sharp television. Based on the phenomenon that has occurred and described, the writer wants to test and analyze whether price, product quality, and after-sales service variables can have a significant influence on purchasing decisions of Sharp brand televisions. This research uses quantitative research and has 190 samples to support the research, so that the sampling in this research uses purposive sampling in which there are requirements in determining the sample. The data collection procedure uses a questionnaire, while the measurement scale that is used is Likert scale. Data analysis technique that is used in this research is multiple linear regression and hypothesis test uses t test. The result of the research shows that price and product quality influence significantly on consumer satisfaction, while after-sales service does not inflluence significantly on sharp television. The suggestion that is proposed by management must pay attention to the importance of price, product quality to increase the purchasing decision of Sharp television.

The Influence of Brand Image, Product Quality, Price Perception on Purchasing Decisions with Digital Marketing Moderation

Vendi Guardiola Guardiola, Henry Susanto Pranoto — Tue, 14 May 2024 00:00:00 +0000

Noodles are a popular food in Indonesia with various advantages such as practical and fast preparation with digital marketing which is increasingly developing rapidly and its users, this makes the mie gaga product with the digital marketing carried out by mie gaga interesting to research. With various factors in consumer decisions in purchasing products. This research gathered 100 respondents who were Gaga noodle consumers aged 17-46 and domiciled in Surabaya. This research uses the Structural Equation Model (SEM) data analysis method using Smart Partial Least Square. The results of this research are that brand image on purchasing decisions has significant and positive results, product quality at purchasing decisions has a significant influence, price perception on purchasing decisions has an influence positively and significantly, digital marketing is unable to moderate brand image and product quality, and digital marketing moderates price perceptions on purchasing decisions by weakening, brand image has a positive and significant influence on purchasing decisions, product quality has a positive and significant influence on purchasing decisions, Price perception has a positive and significant effect on purchasing decisions, digital marketing is unable to moderate brand image and product quality on purchasing decisions, and digital marketing moderation weakens price perception on purchasing decisions.