YEHEZKIEL RAFAEL RARUNG; AGUS KUSNAWAN. The Impact of Content Strategy, Fan Interaction, Digital Platform Utilization, and Virtual Brand Image on Fan Engagement. PEARL, [S. l.], v. 1, n. 2, p. 121–133, 2025. DOI: 10.31253/pearl.v1i2.4080. Disponível em: https://jurnal.ubd.ac.id/index.php/pearl/article/view/4080. Acesso em: 4 jun. 2026.