Lunardi, L., Alexander and Tambun, S. 2025. The Influence of Streamer Attractiveness, Content Marketing, and Hedonic Motives on Impulsive Buying with Utilitarian Moderation. RUBINSTEIN. 4, 1 (Dec. 2025), 57–73. DOI:https://doi.org/10.31253/rubin.v4i1.4040.