LUNARDI, L.; ALEXANDER; TAMBUN, S. The Influence of Streamer Attractiveness, Content Marketing, and Hedonic Motives on Impulsive Buying with Utilitarian Moderation. RUBINSTEIN, [S. l.], v. 4, n. 1, p. 57–73, 2025. DOI: 10.31253/rubin.v4i1.4040. Disponível em: https://jurnal.ubd.ac.id/index.php/rubin/article/view/4040. Acesso em: 10 jun. 2026.