Price Strategies And Promotions Which E-Commerce Does In Sales

  • Sutikno Sutikno Universitas Serang Raya
  • Suhartini Suhartini Universitas Serang Raya


The purpose of this study was to determine whether promotions and prices have an effect on sales made by e-commerce. This research was conducted by involving 100 respondents in the city of Tangerang who had shopped at an online store. To determine the relationship between variables with a test research instrument in the form of a scale to measure the variable Promotion (X1) and Price (X2) to Sales. (Y). with the method 1. Validity and Reliability Test; 2. Classical Assumption Test; 3. Multiple Regression Analysis; 4. Hypothesis test, and produce the value of X1 (0.287), X2 (0.148) and the value of R2 (0.144) so that it affects both partially and simultaneously.

How to Cite
SUTIKNO, Sutikno; SUHARTINI, Suhartini. Price Strategies And Promotions Which E-Commerce Does In Sales. Primanomics : Jurnal Ekonomi & Bisnis, [S.l.], v. 18, n. 3, p. 113-124, sep. 2020. ISSN 2614-6789. Available at: <>. Date accessed: 27 sep. 2020. doi: