Vol 22 No 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis

Articles

• The Influence of the Work Environment, Work Discipline, and Rewards on the Performance of Production Department Employees at PT. Supreme Food Rembang Regency

  A. Fatkhul Khoiri, Dian Ayu Liana Dewi

  1-10

  • Pdf (English)

• Business Development Strategies Formulation based on Business Model Canvas, SWOT Analysis, And AHP

  Yulia Yumiza, V. Reza Bayu Kurniawa , Dian Tiara Rezalti

  11-20

  • Pdf (English)

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  Raisya Pratiwi Kusnawan, Raffly Pratama Kusnawan

  21-33

  • Pdf (English)

• Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z

  Deandra Vidyanata, Yopy Junianto, Auditia Setiobudi

  34-43

  • Pdf (English)

• The Influence Of Brand Image, Product Innovation, And Word Of Mouth On Purchase Decisions For Ms Glow In Batam

  Mayleni, Nur Elfi Husda

  44-53

  • Pdf (English)

• The Influence Of Product Quality, Beauty Influence, And Product Design On Wardah Skincare User Satisfaction In Batam City

  Deska Fitrianika, Inda Sukati

  54-63

  • Pdf (English)

• The Influence Of Product Quality, Brand Image, And Trust On Consumer Purchasing Decisions In Parfume Batam City

  Atika Yusniari, Nora Pitri Nainggolan

  64-73

  • Pdf (English)

• Pengaruh Iklan, Brand Image Dan Kualitas Produk Terhadap Minat Beli Pada Produk Scarlett Di Kota Batam

  Alnis Susanti Sarumaha, Tiurniari Purba

  74-84

  • Pdf (English)

• Pengaruh Iklan Media Digital, Kualitas Informasi Dan Kepercayaan Terhadap Keputusan Pembelian Pada Situs E-Commerce Buka Lapak Di Batam

  Vira Desnita, Wasiman

  85-95

  • Pdf (English)

• Effect of Work Environment, Workload, and Work Stress on Employee Performance at PT. Inti Naratama Karya

  Daniel Jonathan, Pujiarti Pujiarti, Andy

  96-105

  • Pdf (English)

• Determinan Ketimpangan Pendapatan Provinsi di Papua Tahun 2017-2021

  Ahmad Ridwan Purwantono, Sitti Retno Faridatussalam

  106-115

  • Pdf (English)

• The Effect of Positive Thinking Skills and Innovative Behaviour on Performance and its Impact on Employee Loyalty

  Xena Monica Susanto

  116-132

  • Pdf (English)

• The PENGARUH FLOURISHING DAN EFIKASI DIRI TERHADAP PRODUKTIVITAS KERJA DENGAN KEBAHAGIAAN KERJA SEBAGAI MODERASI

  Fransisca Imanuel

  133-144

  • Pdf (English)

• Peran Brand Satisfaction dalam Memediasi Brand Experience dan Brand Trust terhadap Purchase Intention Produk “CC”

  Tommy Setiawan Ruslim

  145-157

  • Pdf (English)

• Pengaruh Harga, Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Di Toko Online Shopee Kota Bengkulu

  Royen Stiawan, Arifah Hidayati, Idham Lakoni

  158-170

  • Pdf (English)

• The Influence Of Dynamic Leadership And Time Management On Work Productivity With Intellectual Intelligence As Moderation

  Rorenso Rakhitta Damma Setiawan, Sintia Mutiara Dewi

  171-188

  • Pdf (English)

• Faktor Yang Mempengaruhi Kepuasan Pelanggan Pada Bank Mandiri Di Jakarta

  Teresa Edelyn Tatang, Louis Utama

  189-200

  • Pdf (English)

• The Role of Relationship Marketing on Student Loyalty in Using Marketplace Applications

  Noviadry Nur Tamtama, Rahmawati Riantisari

  201-211

  • Pdf (English)

• Peran Literasi Keuangan, Financial Self Efficacy dan Risk Tolerance terhadap Pengambilan Keputusan Investasi (Studi Masyarakat Dewasa Muda di Provinsi Yogyakarta)

  Elizabeth Fiesta Clara Shinta Budiyono

  212-229

  • Pdf (English)

• GOVERNMENT EFFORTS IN INCREASING BUSINESS COMPETITIVENESS AND MARKETING MSME PRODUCTS CASE STUDY IN KUNCIRAN INDAH VILLAGE PINANG DISTRICT, TANGERANG CITY

  Dwi Meitari Hapsari, Bambang Kurniawan, Asep Sugara

  230-238

  • Pdf (English)

• English

  Rinintha Parameswari, Agus Kusnawan, Daniel Yesaya

  239-249

  • Pdf (English)

• New Prespective of Brand Personality in Indonesia

  Gabriela Ditta Aurelya Rafa, Teofilus Teofilus, Auditia Setiobudi

  250-266

  • Pdf (English)

• PENGARUH FIVE ASPECT MEAL MODEL TERHADAP KEPUASAN KONSUMEN PADA KONSUMEN REDBACK SPECIALITY COFFEE SURABAYA

  Joseline Ivana Tanuwidjaja Tan, Yoseva Sumaji

  267-280

  • Pdf (English)

• STRATEGI PEMBELIAN: ANALISIS HARGA, KUALITAS PRODUK dan LAYANAN PURNA JUAL

  Harris Kristanto Teja, Aria Ganna Henryanto

  281-292

  • Pdf (English)

• PENGARUH BRAND IMAGE, KUALITAS PRODUK, PRESEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN MODERASI DIGITAL MARKETING PENGARUH BRAND IMAGE, KUALITAS PRODUK, PRESEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN MODERASI DIGITAL MARKETING

  Vendi Guardiola Guardiola, Henry Susanto Pranoto

  293-305

  • Pdf (English)