Pemanfaatan Aplikasi Gobiz dan Grab Merchant untuk Meningkatkan Pendapatan UMKM Dimasa Pandemik Covid19

Rinintha Parameswari; Diana Silaswara; Puti Lenggo Ginny; Agus Kusnawan; Rr Dian Anggraeni

doi:10.31253/ad.v2i1.1074

pdf (Bahasa Indonesia)

Published: Apr 11, 2022

DOI: https://doi.org/10.31253/ad.v2i1.1074

Keywords:

Small and Medium Enterprises (MSMEs) Revenue Marketing Management E-commerce Community Economic Income Online marketing Application

Authors

Rinintha Parameswari^{(
1
)}

Diana Silaswara^{(
2
)}

Puti Lenggo Ginny^{(
3
)}

Agus Kusnawan^{(
4
)}

Rr Dian Anggraeni^{(
5
)}

Abstract

This activity explains the convenience of the applications and motivates the community of MSME actors in Teluk Naga, Tangerang, to use the applications offered by GoJek and Grab. The purpose of this training is to increase the income of MSME actors during the pandemic because the application can increase their income. After all, it is much easier to reach consumers.

In this training, we used the on-the-spot method, the method of observation, discussion, and the trainer's experience and current conditions. These methods of the discussions, the question and the answer, as well as the provision of materials and practices to improve business planning management, online marketing management (E-Commerce). Several participants are also asked to explain the results of their business plans.

It is hoped that the results of the evaluation of the 25 training participants, in general, can increase the knowledge, understanding and income of MSME actors in Teluk Naga Village, Tangerang.

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How to Cite

Parameswari, R., Silaswara, D., Ginny, P. L., Kusnawan, A., & Anggraeni, R. D. (2022). Pemanfaatan Aplikasi Gobiz dan Grab Merchant untuk Meningkatkan Pendapatan UMKM Dimasa Pandemik Covid19. Abdi Dharma, 2(1), 11–14. https://doi.org/10.31253/ad.v2i1.1074

Issue

Vol. 2 No. 1 (2022): Abdi Dharma: Peluang usaha, Digital marketing, Peningkatan pendapatan UMKM, Keterampilan parafrasing, Pelaporan SPT, Bisnis sukses dimasa PPKM level3, Fungsi sumber daya manusia, Komunikasi bisnis, Interpersonal skill, Pengolahan keuangan dan Pemasaran usaha UMKM.

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