ANALISIS DAN PERANCANGAN SISTEM INFORMASI PEDAGANG PASAR LAMA TANGERANG BERBASIS WEB
DOI:
https://doi.org/10.31253/algor.v6i2.3433Kata Kunci:
Pasar, transaksi, pemasaran, WebAbstrak
Kebutuhan pengembangan pemasaran sangat dibutuhkan bagi pasar-pasar tradisional, hal ini sesuai dengan perkembangan pemasaran secara online yang terus menggerus pasar-pasar tradisional. Para pedagang Pasar Lama kota Tangerang juga terimbas dengan hal ini. Mereka hanya mengandalkan penjualan secara tradisional secara langsung dengan pembelinya. Penelitian ini menawarkan solusi bagaimana para pedagang Pasar Lama Tangerang juga dapat bersaing dan mengembangkan pemasarannya lewat online dengan adanya Web yang dibangun untuk memanage transaksi jual beli yang mereka lakukan.
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Hak Cipta (c) 2025 Rudy Arijanto
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