DOI: https://doi.org/10.31253/pe.v18i2

Published: 2020-05-20

Digital Marketing Study, Through Instagram Media Case Study of Private Universities in the Tangerang Region

1-10

DOI : https://doi.org/10.31253/pe.v18i2.346
Abstract views: 457 / PDF downloads: 401
DOI : https://doi.org/10.31253/pe.v18i2.347
Abstract views: 255 / PDF downloads: 194

THE IMPACT OF QUALITY PERCEPTION AND VALUE PERCEPTION TOWARD PURCHASE INTENSITY (SURVEY COFFEE SHOP VISITORS IN PADANG CITY)

16-27

DOI : https://doi.org/10.31253/pe.v18i2.348
Abstract views: 483 / PDF downloads: 483
DOI : https://doi.org/10.31253/pe.v18i2.349
Abstract views: 428 / PDF downloads: 478

FINANCIAL PERFORMANCE: THE ROLE OF GOOD CORPORATE GOVERNANCE (CASE STUDY IN THE MANUFACTURING COMPANIES OF BASIC AND CHEMICAL INDUSTRIAL SECTORS REGISTERED ON THE INDONESIA STOCK EXCHANGE 2016-2018)

36-47

DOI : https://doi.org/10.31253/pe.v18i2.350
Abstract views: 219 / PDF downloads: 165

TESTING HALAL LABELS, PRODUCT QUALITY, CELEBRITY ENDORSER AND REFERENCE GROUP OF WARDAH PURCHASE DECISIONS

48-55

DOI : https://doi.org/10.31253/pe.v18i2.351
Abstract views: 302 / PDF downloads: 187

THE EFFECT OF PROFESSIONALISM ON EMPLOYEE WORK PRODUCTIVITY AT SAKURA JAYA COMPANY

56-68

DOI : https://doi.org/10.31253/pe.v18i2.352
Abstract views: 727 / PDF downloads: 555

DYNAMIC CAPABILITIES EROSION IN INDONESIA’S RETAIL INDUSTRY: CONSUMERS’ PERSPECTIVE ON MATAHARI DEPARTMENT STORE

69-81

DOI : https://doi.org/10.31253/pe.v18i2.353
Abstract views: 158 / PDF downloads: 126
DOI : https://doi.org/10.31253/pe.v18i2.354
Abstract views: 237 / PDF downloads: 307

ROLE ANALYSIS OF ELABORATION LIKELIHOOD MODEL IN INFLUENCES OF PURCHASING INTERESTS BY ONLINE, EMPIRICAL STUDY IN AUTHENTICSTORESBY

96-108

DOI : https://doi.org/10.31253/pe.v18i2.355
Abstract views: 286 / PDF downloads: 250
DOI : https://doi.org/10.31253/pe.v18i2.357
Abstract views: 196 / PDF downloads: 152