Vol 18 No 2 (2020): PRIMANOMICS : JURNAL EKONOMI DAN BISNIS

Articles

• Digital Marketing Study, Through Instagram Media Case Study of Private Universities in the Tangerang Region

  Indra Gunawan, Tjong Se Fung, Diana Silaswara

  1-10

  • PDF (English)

• The Effect of Product Diversification on the Purchase Decision of Telkomsel Loop Simcards (Case Study of Bandung State Polytechnic Students)

  Henny Noviany

  11-15

  • PDF (English)

• THE IMPACT OF QUALITY PERCEPTION AND VALUE PERCEPTION TOWARD PURCHASE INTENSITY (SURVEY COFFEE SHOP VISITORS IN PADANG CITY)

  Agriqisthi Agriqisthi, Rasidah Nasrah

  16-27

  • PDF (English)

• An Overview of the Development Electronic Wallet in Encouraging Economic Growth in the Indonesian Territory

  Andres Dharma Nurhalim

  28-35

  • PDF (English)

• FINANCIAL PERFORMANCE: THE ROLE OF GOOD CORPORATE GOVERNANCE (CASE STUDY IN THE MANUFACTURING COMPANIES OF BASIC AND CHEMICAL INDUSTRIAL SECTORS REGISTERED ON THE INDONESIA STOCK EXCHANGE 2016-2018)

  Ari Susanti, Sri Lestari

  36-47

  • PDF (English)

• TESTING HALAL LABELS, PRODUCT QUALITY, CELEBRITY ENDORSER AND REFERENCE GROUP OF WARDAH PURCHASE DECISIONS

  Ginanjar Rahmawan, Vita Putri Banwuati

  48-55

  • PDF (English)

• THE EFFECT OF PROFESSIONALISM ON EMPLOYEE WORK PRODUCTIVITY AT SAKURA JAYA COMPANY

  Rinintha Parameswari, Fidelis Wato Tholok, Pujiarti Pujiarti

  56-68

  • PDF (English)

• DYNAMIC CAPABILITIES EROSION IN INDONESIA’S RETAIL INDUSTRY: CONSUMERS’ PERSPECTIVE ON MATAHARI DEPARTMENT STORE

  Riveria Sari, Ferri Woejaya, Teofilus Teofilus

  69-81

  • PDF (English)

• THE EFFECT OF MANAGERIAL OWNERSHIP, PROFITABILITY, SOLVABILITY AND COMPANY SIZES ON PROFIT MANAGEMENT IN PROPERTY AND REAL ESTATE COMPANIES WHICH ARE IN THE INDONESIAN STOCK EXCHANGE PERIOD 2013 – 2017

  Rosa Dwi Agsari

  82-95

  • PDF (English)

• ROLE ANALYSIS OF ELABORATION LIKELIHOOD MODEL IN INFLUENCES OF PURCHASING INTERESTS BY ONLINE, EMPIRICAL STUDY IN AUTHENTICSTORESBY

  Felicia Yvonne Reynaldy, Irantha Hendrika Kenang, Timotius F.C.W. Sutrisno

  96-108

  • PDF (English)

• THE INFLUENCE OF CAPITAL STRUCTURE, WORKING CAPITAL ROUND, AND INTELLECTUAL CAPITAL STRUCTURE ON CORPORATE VALUE IN FOOD AND BEVERAGES SECTOR MANUFACTURING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE IN 2015-2018

  Susanto Wibowo, Ronaldo J.

  109-118

  • PDF (English)