Pengaruh Kepercayaan, Promosi Online, Dan Kualitas Layanan Terhadap Keputusan Pembelian Melalui Media Sosial Dan Marketplace

Abstrak

ABSTRACT

1. Maharaja Pusaka Nusantara is an agency in the coffee industry, and has a brand, namely Maharaja Coffee. The company has followed the industrial revolution 4.0 by selling its products online. There is a problem, that the company does not provide a sense of integrity to consumers, online promotions are less than optimal, and unsatisfactory service quality. So that these three variables can influence purchasing decisions through social media and marketplace.

This study aims to determine how much trust, online promotion and service quality on purchasing decisions through social media and marketplace at Maharaja Coffee in Tangerang City.

This study uses quantitative methods by distributing questionnaires to 150 samples. This study uses a type of simple random sampling.

From the results of partial hypothesis testing, the results of t_count for trust are 4,962, t_count for online promotion is 6,157, and t_count for service quality is 0,516, with t_table worth 1,655. Simultaneously, the results obtained from F_calculate are 60,099 and F_table is 2,67.

In this study it has been concluded that there is a relationship between trust and online promotion on purchasing decisions. Then there is no relationship between service quality and purchasing decisions. If trust, online promotion, and service quality can be improved properly, it can influence purchasing decisions.

Kata kunci: Coffee, Integrity, Digital, Marketing, Quantitative.